To offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.
Spread all over the world, we have a passion for home furnishing and an inspiring shared vision: to create a better everyday life for the many people.
The challenges we face including unsustainable consumption, climate change and nature loss, as well as rising inequality, all require urgent and bold action.
As a global business with the capacity to make a large impact, we know that we have a responsibility to make that impact a positive one.
"To create a better everyday life for the many people"